Authority Positioning Audit
For professionals ready to turn their credibility into subscribers, sales and authority.
Your website, social media, marketing and messaging should all work together to position you as the obvious choice when you’re a founder, creator, or expert with something worth selling. The Authority Positioning Audit makes sure they do exactly that.
Who this is for:
- Already have or developing a course, ebook, or digital product(s).
- Serious about turning expertise into a marketable, essential solution.
- Done being overlooked in a space you belong at the top of.
- Ready to be positioned as the obvious choice in your space.
You're not ready if:
- No products, offers, or knowledge assets to position yet.
- Still figuring out what you want to be known for.
- No clear audience or niche defined or audience too general or too broad.
- Needing foundational brand work before positioning can happen.
How It Works
1. Fill Out the Intake Form
Answer a few focused questions about your offers, audience, and goals so we know exactly what to look for before we touch your site.
2. We Get to Work
We’ll review your homepage, about page, supporting pages, intake answers and social media accounts through the eyes of a skeptical user then build your full audit around what we find.
3. Get Your Results
We’ll send your complete audit via email: findings, specific recommendations, and a prioritized action plan you can put to work immediately with your team (or hire us to help).
Audit Preview
Inside, you’ll find a full breakdown of what’s working, what’s costing you credibility, and exactly what to fix. Tailored to your site, your offers, and the buyers you’re trying to reach.
4 Point Audit
Website Pages
Your website reviewed for clarity, flow, and conversion.
We go through your core pages the way a first-time visitor would looking for friction, weak messaging, and missed opportunities to move people toward a decision.
- Your pages should guide visitors toward action, not just inform them
- We identify where structure and layout are working against you
- Special attention to homepage and about pages
Credibility
We find where your authority is invisible and tell you how to fix it.
Your credentials, experience, and proof points are assets. If they’re buried, skipped, or missing entirely, buyers won’t feel confident enough to act. We surface what needs to show up and where.
- Strong credibility signals should appear early and often
- We identify where your proof points are weak or hidden
- Includes: credential audit, trust signal placement, and social proof review
Product & Landing Pages
We review how well your offers are positioned to convert.
A strong offer on a weak page loses sales. We look at how your products and services are presented and identify what’s getting in the way of the yes.
- Your landing pages should make saying yes feel easy
- We identify weak copy, missing trust signals, and conversion gaps
- Includes: offer clarity review, copy direction, and CTA assessment
Copy & Messaging
A full read of how your words are working.
We go through your headlines, body copy, and calls to action across your site and flag anywhere your messaging is vague, burying the lead, or failing to speak directly to your buyer.
- Your copy should make the right person feel immediately seen
- We identify weak spots and give you specific direction to sharpen them
- Includes: messaging audit, rewrite direction, and copy recommendations
Add Ons
Community
We assess how your community presence supports your authority positioning.
Whether you’re active in groups, forums, or your own community, we look at whether that presence is building authority or just adding noise.
- Community engagement should reinforce your expert positioning
- We identify where your presence is helping or hurting your credibility
- Includes: visibility review, positioning consistency, and engagement recommendations
Marketing
Persuasive, personality-packed direction that builds trust and nudges readers straight to your CTA.
We review how your marketing materials present you from emails to promotional copy and identify where you’re leaving trust and conversions on the table.
- Your marketing should build authority, not just announce offers
- We flag where your materials are generic, weak, or off-brand
- Includes: marketing copy review, trust signal assessment, and CTA direction
Social Media
A read of how your social presence supports your authority.
Buyers check your social before they buy. We review what they find and whether it reinforces your positioning or creates doubt.
- Your social profiles should back up what your website claims
- We flag gaps between your site positioning and your social presence
- Includes: profile review, consistency check, and alignment recommendations
đź‘‹ Hey, I'm Tia - founder of Foundrstack. I help experts and creators transform what they know into marketable, essential solutions
I’ve helped hundreds of founders and creators package their expertise, build authority and stop leaving money on the table.Â
Foundrstack exists because I kept seeing the same pattern: smart, capable founders with genuine expertise, spinning their wheels on visibility tactics when what they needed was a platform built with authority in mind.
If you are ready to move from scattered visibility to strategic authority, reach out and let’s talk.